I’m Dani Drasin, a Los Angeleno native and the founder of Lula Pace. I grew up in Los Angeles in the '90s and experienced the rise of West Hollywood fashion and film culture.

Captivated early on by now cult film directors, such as David Lynch, Harmony Korine, and Sofia Coppola— all of whom have portrayed scenes of latent desire by turning Hollywood’s lens on itself— I was inspired by the contradictions of Los Angeles, and the females who inhabit it.

I created Lula Pace— the lead character’s name

in the David Lynch classic, Wild at Heart— for the strong, creative female who follows her heart.

We have two collections: Lula Pace Originals, and Lula Vintage. Lula Pace Originals are all original designs, and Lula Vintage is a curated selection of hard-to-find second-hand luxury eyewear I sourced from around the world.

Lula Loves is a photo series that showcases some of our favorite girlfriends wearing their Lulas, and we would love to hear from you if you are interested in joining our collective! :)